Thank you for being part of the Zander Media community. Each month, I share an article on storytelling or highlight some of our recent work. Say hi anytime at [email protected]. I’d love to hear from you. Tell a Better Story → Close More Deals ↓ Zander Media is a storytelling shop, but when somebody doesn’t believe in the value of storytelling, I don’t try to persuade them. Instead, I share a personal anecdote of a time when storytelling made an impact for me. My First Sale In the small...
over 1 year ago • 3 min read
Thank you for being part of this newsletter. Each month, I share an article on storytelling, marketing, and persuasion. Say hi anytime at [email protected]. I’d love to hear from you. Everything is Sales, But You're Doing It Wrong ↓ For the most part, Zander Media is a storytelling shop. We help organizations tell their story. But whether in helping our clients sell to their customers or in a myriad of other domains in life, everything in life is sales. From inviting your child to do her...
over 1 year ago • 3 min read
Hello and welcome back to the Zander Media Newsletter! I am excited to share that I'm teaching a webinar on storytelling and persuasion tomorrow, Wed. July 26th at 12pm/3pm EST. It is free to attend and you can sign up here. This month's newsletter is a sample from my personal newsletter Evolve, which contains tactics for changing behavior. If you like today's content, be sure to subscribe 💌 Everything is Storytelling 📝 I’ve told the story of Robin’s Cafe - how I started it in 3 weeks and...
over 1 year ago • 2 min read
Welcome back to the monthly Zander Media newsletter! Whether you are recruiting new employees, selling customers on your product, or raising money - you have to effectively tell your own, or your company’s story, to be successful. At Zander Media, we think a lot about storytelling and the underlying structures that shape a compelling narrative. In particular, we are fans of Dan Harmon’s 8-Part Storytelling Structure. (For reference, Dan’s the creator of the television series "Community" and...
over 1 year ago • 2 min read
Camp Hustle The Zander team was delighted to attend Camp Hustle, an annual event produced by Hustle Fund. Hidden in the hills of Saratoga, CA, this “Oasis for Investors” is a special event that brings together founders and investors for a day of learning and building together. We’ve had the pleasure of working with Hustle Fund on a Fund launch video, as well as highlight videos for their various events. Check out the buzz video we made about the event: Speaker Jillian Manus One of the...
almost 2 years ago • 1 min read